The Last Hurrah?: Soft Money and Issue Advocacy in the 2002 Congressional Elections by Brookings Institution (Hardback, 2004)
Brand newLOWEST PRICE
- AU $93.42+ AU $10.00 postage
- Brand new condition
- Sold by roxy*books
- See details for delivery est.
- AU $36.95+ AU $50.00 postage
- Very good condition
- Sold by ausreseller
- See details for delivery est.
All listings for this product
Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $47.38Trending at AU $49.05
- AU $74.47Trending at AU $75.94
- AU $22.11Trending at AU $22.83
- AU $35.53Trending at AU $38.73
- AU $26.74Trending at AU $37.24
- AU $17.61Trending at AU $22.87
- AU $37.61Trending at AU $38.49
About this product
- DescriptionThe 2002 midterm elections were teworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the last hurrah for soft money. These midterm campaigns provided a window on the activity of parties, interest groups, and political consultants on the eve of BCRA, as they prepared to enter a new era of American elections. The results of Campaign 2002 were remarkable. As the party in power, the Republicans defied history by gaining seats in both houses of Congress, giving them a majority in the Senate. To some degree this resulted from the GOP's new emphasis on ground war voter mobilization. Ather key was the unusually aggressive support of the sitting president, who leveraged his popularity to advance his party's candidates for Congress. The Last Hurrah? analyzes the role of soft money and issue advocacy in the 2002 battle for Congress. Having been granted access to a number of campaign operations across a broad array of groups, David Magleby, Quin Monson, and their colleagues monitored and documented a number of competitive races, including the key South Dakota and Missouri Senate contests. Each case study breaks down the campaign communication in a particular race, including devices such as advertising, get-out-the-vote drives, soft money expenditures, and the increasingly influential role of the national parties on local races. They also discuss the overall trends of the midterm election of 2002, paying particular attention to the impact of President Bush and his political operation in candidate recruitment, fundraising, and campaign visits. Magleby and Monson consider an important question typically overlooked. How do voters caught in the middle of a hotly contested race deal with --and react to --a barrage of television and radio ads, direct mail, unsolicited phone calls, and other campaign communications? They conclude with a look to the future, using the trends in 2002 to understand just how candidates, political parties, and interest groups might respond to the new campaign environment of BCRA.
- Author BiographyDavid B. Magleby is dean of the School of Family, Home, and Social Sciences at Brigham Young University, Utah, USA, where he is also a professor of political science. He is the editor of Financing the 2000 Election (Brookings 2002), and coauthor of Government by the People , which is now in its twenty-first edition. J. Quin Monson is assistant director of the Center for the Study of Elections and Democracy at Brigham Young University, USA. His work has appeared recently in Political Research Quarterly and Political Analysis.
- PublisherBrookings Institution
- Date of Publication01/03/2004
- SubjectPolitics: General & Reference
- Place of PublicationWashington DC
- Country of PublicationUnited States
- ImprintBrookings Institution
- Content NoteIllustrations
- Weight36 g
- Width152 mm
- Height229 mm
- Spine29 mm
- Edited byDavid B. Magleby,J. Quin Monson
This item doesn't belong on this page.
Thanks, we'll look into this.