Finally, we are learning that simplicity equals sanity. We re rebelling against techlogy that s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte read me manuals. The iPod s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that s simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, techlogy, and design guidelines for needing less and actually getting more.Maeda a professor in MIT s Media Lab and a world-rewned graphic designer explores the question of how we can redefine the tion of improved so that it doesn t always mean something more, something added on.Maeda s first law of simplicity is reduce. It s t necessarily beneficial to add techlogy features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren t distracted by features and functions they don t need. But simplicity is t less just for the sake of less. Skip ahead to Law 9: failure: Some things can never be made simple. Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and techlogy. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls the one, tells us: Simplicity is about subtracting the obvious, and adding the meaningful.