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The nationwide bestseller is w updated for beating the odds and achieving breakthrough success. It contains insightful tips from over 100 entrepreneurs for starting a business - and doing it right! Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is rewned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested kwledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success - by launching a business that in your heart, you kw will work!The first edition of The McGraw-Hill Guide to Starting Your Own Business is a featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, and, Book-of-the-Month Club. 'The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur' - Jeffrey L. Seglin, Editor, Inc. ' The McGraw-Hill Guide to Starting Your Own Business is...an indispensable reference for any first-time entrepreneur - and an invaluable advantage for every fledgling business' - Fortune Book Club. 'A down-to-earth guide to business startup essentials' - Money Book Club. 'A practical, information-packed guide: it's loaded with the kw-how you need to go it alone' - Book-of-the-Month Club.
Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.