The Preference for the Primitive: Episodes in the History of Western Taste and Art by Leonie Gombrich, Ernst H. Gombrich (Paperback, 2006)

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This book is a study of a recurring phenomenon in the history of changing taste in the visual arts, namely the feeling that older and less sophisticated (i.e. 'primitive') works are somehow morally and aesthetically superior to later works that have become soft and decadent.