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About this product
- DescriptionPricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.
- Author(s)Joanne M Smith
- PublisherBradley Publications
- Date of Publication01/10/2013
- SubjectSales & Marketing
- Country of PublicationUnited States
- ImprintBradley Publications
- Content Noteblack & white illustrations
- Weight422 g
- Width152 mm
- Height229 mm
- Spine14 mm
- Format DetailsSewn,Cloth over boards,With dust jacket
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Thanks, we'll look into this.