This book will awaken you to the ways profitable sales are lost due to poor differentiation of the marketing message. What makes your company unique is what makes you money but this is regularly overlooked. When you differentiate your message you sopport higher price point and build the right customer base. It's an incredible but under valued strategy. Buyers are still buying, even in tough ecomies but they are much more discerning than ever before. Don't let the profit assassins keep working in secret in your business.
Al Pirozzoli is an award-winning Creative Director and marketing specialist. His is the winner of the prestigious, international John Caples Award and the the international Telly award in addition to many other regional awards. His work has helped sell billions of dollars of products and services in the business to business marketplace. His approach to marketing is based on differentiation.