Attracting renewed attention by a new generation of scholars, the book presents a comprehensive ethgraphy of proverb communication in an African culture and achieves a significant breakthrough in proverb studies. The author critically reviews the dynamics of the proverb, one verbal genre that embodies the high point of rhetoric in traditional and contemporary Africa, and explores in rich details the proverb's creative potential, authorship and effectiveness in crisis management. Yankah elevates the documentation of the African proverb beyond decontextualized compilations, and portrays the proverb as a dynamic communicative strategy in which form, meaning and logic are in constant flux. The study, which focuses on the Akan of Ghana, situates the proverb in the heart of real life discourse interactions and monitors its rhetorical efficacy on the basis of indigeus aesthetics. The book should be of value to folklorists, sociolinguists, anthropologists, literary scholars and students of African studies and communications.