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The first edition of this book outlined what amounted to a breakthrough in the analysis of social behaviour. Since then it has become widely used as an introductory textbook of social psychology. It is invaluable to anyone interested in the subject or whose work involves dealing with people, as well as anyone who wants to kw how to make friends and influence people. For this new, fifth edition, Michael Argyle includes the latest research on n-verbal communication, social skills and happiness.
Michael Argyle (1925-2002) was one of the foremost thinkers in social psychology. He was a reader in social psychology at the University of Oxford and Professor Emeritus at Oxford Brookes University. He was a joint founder of The British Journal of Social and Clinical Psychology and established the social psychology section of the British Psychological Society. His other books include The Social Psychology of Leisure and The Social Psychology of Work.