With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel Number 5 is the world's bestselling perfume. Reverently kwn among industry insiders as le monstre - the monster - it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? The Secret of Chanel Number 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of Number 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel Number 5.
Tilar J. Mazzeo is the author of numerous works of cultural history and biography, including the New York Times bestselling The Widow Clicquot, The Secret of Chanel No. 5, and nearly two dozen other books, articles, essays, and reviews on wine, travel, and the history of luxury. The Clara C. Piper Associate Professor of English at Colby College, she divides her time between coastal Maine, New York City, and Vancouver Island, British Columbia.