The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual ecomy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
With over 20 years experience in design management, David Holston has worked in a variety of organisations including higher education, fortune 50 companies and small start-ups. Currently, Holston is the Director of Design at the nations second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.