This book deals with the complex social process of managing an invative organization using strategy. Jon Sundbo presents an original sociology-based theory of invation in firms which combines developments in markets and other environments with internal organizational processes. The fundamental concept of this theory is understanding invation processes in the context of strategy. The author regards strategy as both an interpretation of environmental developments and an instrument for managing the invation process. The book takes an evolutionary perspective and combines an out-in approach (the market situation determines invations) with an in-out approach (internal organizational processes and entrepreneurship determine invations). In both cases the implementation of strategy is closely studied and its role as a social process within the firm is emphasized. Significantly, the author combines ecomic and sociological factors and presents a series of models of the invation process which are based on empirical studies. The book concludes with a model of macro-invation factors. Presenting an original theory of invation within a strategic paradigm, this book should be required reading for all students and academics of ecomics and business, as well as management consultants and those interested in industrial organizations.
Jon Sundbo, Professor of Innovation and Business Administration, Roskilde University, Denmark
Edward Elgar Publishing Ltd
Date of Publication
Management & Business: General
New Horizons in the Economics of Innovation Series