The Three Rules: How Exceptional Companies Think by Mumtaz Ahmed, Michael E Raynor (Hardback, 2013)
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About this product
- Description<b>Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term?</b> In every sector, there s an outlier. In the pharmaceutical industry, it s Merck. In discount retail, it s Family Dollar. It used to be Wrigley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express in trucking or Linear Techlogy in semiconductors. How do these exceptional companies deliver superior performance over the long run despite facing the same constraints as competitors? What are they doing differently? What can we learn from them? Michael E. Rayr and Mumtaz Ahmed have analyzed data on more than 25,000 companies spanning forty-five years. Their five-year study began with a sophisticated statistical analysis to identify which companies have truly exceptional performance, 344 in all. In collaboration with teams of researchers, Rayr and Ahmed then put a carefully chosen representative sample of twenty-seven companies under the microscope to uncover what made the stand-out performers different. They found that exceptional companies, when faced with difficult decisions, follow three rules: <ol><li>Better before cheaper. They rarely compete on price.</li><li>Revenue before cost. They drive profits through price and volume, t thrift.</li><li>There are other rules. Everything else is up for grabs, and they are willing to change anything to remain true to the first two rules.</li></ol>The rules provide an indispensable compass that any company can use to chart its own path to greatness. Is it better to keep price down or invest in creating value that commands a higher price? Should you focus on talent and developing the abilities of your people or build processes to extend the capabilities of your organization? How about acquiring a sizable competitor to secure ecomies of scale or a small start-up to gain access to new techlogy? According to Rayr and Ahmed, the right answers to these and just about every other question are the ones most closely aligned with the rules. <i>The Three Rules </i>is built on a powerful combination of large-scale data analysis and in-depth case studies. Its guidance will increase the chance that your organization can become truly exceptional.
- Author Biography<b>MICHAEL E. RAYNOR</b> is a director at Deloitte Services LP, where he explores corporate strategy, innovation, and growth with clients in a variety of industries. He is the coauthor, with Clayton Christensen, of <i>The Innovator s Solution, </i>and the author of the bestselling and critically acclaimed <i>The Strategy Paradox </i>and <i>The Innovator s Manifesto. </i><b>MUMTAZ AHMED</b> is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP, responsible for the U.S. firm s strategy, corporate development, innovation, eminence, and brand. www.thethreerules.com
- Author(s)Michael E Raynor,Mumtaz Ahmed
- Date of Publication30/05/2013
- SubjectCareers & Success
- Country of PublicationUnited States
- Content Noteillustrations
- Weight576 g
- Width164 mm
- Height238 mm
- Spine31 mm
- Format DetailsSewn,Cloth over boards
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