Five years ago in The Vanishing Newspaper , Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast techlogy-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism. Meyer's 'influence model' is based on the premise that a newspaper's main product is t news or information, but influence: societal influence, which is t for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist's product, as well as its effects on business success. Meyer w applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information techlogies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are w included. Meyer's most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new. Understanding the relationship between quality and profit probably will t save traditional newspapers, but Meyer argues that such kwledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.
Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).