In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition - the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely kwn in labouratories throughout the world this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates how it is affected by (and gives rise to) language, identity, and concept of category and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.
Gilles Fauconnier is Professor and Chairman of the Cognitive Science Department at the University of California, San Diego. Mark Turner is Associate Director of the centre for Advanced Study in behavioural Sciences at Stanford University.