The definitive guide to the optimum diet for health and wellness, from the founder of Whole Foods Market and the doctors of Forks Over Knives THE WHOLE FOODS DIET simplifies the huge body of science, research, and advice that is available today and reveals the undeniable consensus: a whole foods, plant-based diet is the optimum diet for health and longevity. Standing on the shoulders of the Whole Foods Market brand and featuring an accessible 28-day program, delicious recipes, inspirational success stories, and a guilt-free approach to plant-based eating, THE WHOLE FOODS DIET is a life-affirming invitation to become a Whole Foodie: someone who loves to eat, loves to live, and loves to urish themselves with nature's bounty. If Whole Foods Market is shorthand for a food revolution (The New Yorker), then THE WHOLE FOODS DIET will give that revolution its bible - the unequivocal truth about what to eat for a long, healthy, disease-free life.
John Mackey, co-founder and co-CEO of Whole Foods Market, has led the natural and organic grocer to a $16 billion Fortune 500 company. He is the co-author of Conscious Capitalism, a New York Times and Wall Street Journal bestseller. Mackey has been recognized by Ernst&Young, MarketWatch, Fortune, and Esquire as one of the best CEOs. Dr. Alona Pulde is a board-certified practitioner of Acupuncture and Oriental Medicine and Family Medicine Physician specializing in nutrition and lifestyle medicine, integrating the best of both fields into her practice. She was featured in the popular documentary Forks Over Knives, developed the Lifestyle Change Program used for patients in the film, and co-authored the New York Times bestseller, The Forks Over Knives Plan as well as Keep It Simple, Keep It Whole.Dr. Matthew Lederman is a board-certified Internal Medicine physician with an avid interest in the field of nutrition and lifestyle medicine. He was featured in the popular 2011 documentary Forks Over Knives and co-authored the New York Times bestseller, The Forks Over Knives Plan and Keep It Simple, Keep It Whole.