The Annual Report Process Is A Journey. Take Along An Experienced Guide. Whether you've penned a dozen annual reports or are new to the entire strategic and creative process, The Writer's Guide to Annual Reports can help you find your way. It's the first ever how-to reference book on the subject. It can t only enhance your writing skills, but also sharpen your creative thinking. The Writer's Guide to Annual Reports covers virtually every facet of the annual report process, with heavy emphasis on key message development, creative concepts and writing style. There is also an Annual Report Gallery, full of real-world examples. The Writer's Guide to Annual Reports is an important reference tool for anyone involved in annual report development, from freelance writers and designers to corporate communications and investor relations professionals.
Robert Roth is an award-winning, Atlanta-based freelance copywriter. For more than twenty years, he has crafted advertising and annual reports for some of the nation's leading corporations-including The Coca-Cola Company, Polo Ralph Lauren, Newell Rubbermaid, Neenah Paper, AGCO, Equifax, Progress Energy, Delta Airlines and Eastman Chemical