This Means This, This Means That: A User's Guide to Semiotics by Sean Hall (Paperback, 2012)

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Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the book's 76 sections of key semiotic concepts.