A campaign to prepare Americans for their futures Transform Tomorrow investigates why so many Americans are at risk of out-living their savings. Author Stig Nybo draws inspiration from successful behavior change campaigns to identify the drivers of change context and beliefs and how they can be successfully employed to boost retirement savings rates. While the retirement savings industry increasingly embraces the contextual drivers of behavior, very little is being done to shape our beliefs to start saving smarter and sooner. Nybo suggests a retirement readiness campaign to inspire and enlist the support of individuals, employers, industry, government, and the media. * Explains how society can transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants to or needs to can retire comfortably. * Details a national, coordinated retirement readiness campaign, along the lines of successful Public Service Advertisements like The Crying Indian and Rosie the Riveter that will help change behavior and re-shape the culture of our nation * Makes a call to action for such a campaign Retirement in America is endangered, but Transform Tomorrow shows a path back from the brink.
Stig Nybo is the President of Pension Sales and Distribution at Transamerica Retirement Solutions, a top U.S. retirement plan provider. Transamerica Retirement Solutions serves more than 3 million retirement plan participants. He also serves on the board of the Transamerica Center for Retirement Studies, a nonprofit corporation and private foundation that is dedicated to conducting research and educating the public on emerging trends surrounding retirement security in the United States. Liz Alexander, PhD, is a writer, consultant, and business book strategist who teaches strategic communications for The University of Texas at Austin's Professional Development Center. She is a former freelance journalist and the author of 14 books.