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About this product
- DescriptionFaced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, vels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were t, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.
- Author BiographyM.J. Clarke earned his PhD in Film and Television from UCLA in 2010. His work has previously been published in Television and New Media and Communication, Culture & Critique.
- Author(s)M. J. Clarke
- PublisherContinuum Publishing Corporation
- Date of Publication14/02/2013
- SubjectFilm, TV & Radio
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintContinuum Publishing Corporation
- Content Note3 illus
- Weight527 g
- Width153 mm
- Height228 mm
- Spine23 mm
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