Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to igre. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax. His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions. Bryan Todd is an international marketing consultant and Google AdWords specialist.