Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.
After leaving Yahoo in late 2004, Jon Rognerud began a search marketing firm in 2005 that lead to a new company, Chaosmap Internet Marketing Architects. He has contributed to Entrepreneur.com and is a frequent media resource on the topics of search engine marketing, online business strategies, and entrepreneurial mindset insights. He speaks, trains, and coaches organizations in the U.S. and abroad on how to build and run their Internet Marketing Strategies for increased profits - using SEO, Social Media, Pay Per Click and more. He lives in Torrance, CA.