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Robert Cheeke has been at the forefront in ushering in a different way to fuel and urish bodybuilders in an industry riddled with animal-derived body-enhancing supplements. One of the most prominent figures in vegan bodybuilding, his advice on diet, training, and other facets of the lifestyle make this book a fantastic resource. Readers will find guidelines on the mental and physical aspects of preparation necessary for undertaking the goal of becoming a bodybuilder. There's a section that provides an overview of nutrition, nutrient food sources, the function of nutrients in the body along with mass building menus for training, lists of resources for products, services and equipment that are completely vegan, and helpful information on which exercises yield the best results. Also included is advice on how to find sponsorship and make bodybuilding a career as well as how to take bodybuilding beyond a personal endeavor and use it for activism and outreach.