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Visual Communication: Images with Messages by Paul Martin Lester (Paperback, 1994)

About this product

About this product

Product Information

This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia.

Product Identifiers

Publisher
Cengage Learning, Inc, Wadsworth Publishing Co Inc
ISBN-10
053419530x
ISBN-13
9780534195304
eBay Product ID (ePID)
106257636

Product Key Features

Author
Paul Martin Lester
Format
Paperback
Language
English
Subject
Psychology: Textbooks & Study Guides
Type
Textbook

Additional Product Features

Place of Publication
Belmont, CA
Content Note
Glossary, Bbliography, Index
Out-Of-Print Date
12/12/2013
Date of Publication
03/11/1994
Country of Publication
United States

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