Ed Hardy is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colourful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded thing less than a cultural revolution. In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire. From giving coloured pencil tattoos to neighbourhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to in-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.
A leader in the tattoo world, ED HARDY's renown led to a lucrative licensing agreement in 2004 that made Ed Hardy an international retail and lifestyle phenomenon. He currently splits his time between San Francisco, California, Honolulu, Hawaii, and New York City.Coauthor JOEL SELVIN, who has covered pop music since 1970 for the San Francisco Chronicle, coauthored the #1 New York Times bestselling Red and authored the award winning Ricky Nelson and Summer of Love. He lives in San Francisco, California.