This book considers the effectiveness of well-kwn trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-kwn trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a 'well-kwn trade mark' in the relevant international trade mark instruments. In breaking down the traditional definition of the 'well-kwn trade mark', the book works to address existing theoretical ambiguities in the application of trade mark law.
Hiroko Onishi is a lecturer at Kingston University London, UK.