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Who this book is for? Foreword: (Scott Cook, founder of Intuit) About the Authors. Introduction. The Seven-Step Process. Step One: Discover your E-Type(t). What kind of entrepreneur are you? Uncover your true entrepreneurial personality to find the right kind of business for you. Take the E-Type test. Special Section: The Nine E-Types. Step Two: Define your Aspirations. What do you mean by success? Get in touch with what you want-clarify your vision of what role your business will play in your life. Step Three: Identify your Talents and Passions. What do you build on? Explore and unlock your interests and abilities. Kindle inspiration for your Aha! moment. Special Section: 463 Business Ideas categorised by Interest Area. Step Four: Follow in the Footsteps of Success. What works for others? Learn where other entrepreneurs find success now-discover the surprising opportunities Step Five: Explore your Choices. What's out there? Examine the major business sectors, then read about 23 popular small business choices in-depth. Special Section: Six Popular Business Categories. Special Section: Reviews of 23 Popular Individual Businesses. Step Six: Narrow your Niche. How can you succeed? Stand out from the competition. Unearth the possibilities for your unique speciality. Step Seven: Rank, Rate, and Reveal your Business. Get going! Finally, it's time to unveil the best businesses for you. And learn the secrets of turning your idea into success. Index WHAT BUSINESS SHOULD I START?