This is a fascinating, and practical exploration into why the things that make our brains happy are t always what we really need. Why do we routinely choose options that don't meet our short term needs and undermine our long-term goals? Why do we insist we're right even when evidence contradicts us? Why are we prone to assigning meaning to statistically common coincidences? What Makes Your Brain Happy reveals a remarkable paradox: what your brain wants is frequently t what your brain needs. In fact, much of what makes our brains happy leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Drawing on research into social psychology, cognitive science, neurology and even marketing and ecomics, this volume draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action.
David DiSalvo is a science, technology, and culture writer for Scientific American Mind, Psychology Today, and a number of other publications. He is the writer behind the well-regarded science blog Neuronarrative, which reaches more 100,000 readers in more than 200 countries.