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What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're t thinking or acting like Google - the fastest-growing company in the history of the world-then you're t going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed; Become a Platform; Join the Post-Scarcity, Open-Source, Gift Ecomy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best and Link to the Rest; Get Out of the Way; Make Mistakes Well...and More. He applies these principles t just to emerging techlogies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.