When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today's Media by Doug Underwood (Hardback, 1993)

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Our Ref: WI-9780231080484. Language: This book should contain text in eng. Pages: 282. Binding: HRD. Publication Date: 1993-06-22. Publisher: Columbia University Press. ISBN/EAN: 9780231080484.