Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phemen of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures-even crimes against humanity.We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how-by challenging our biases, encouraging debate, discouraging conformity, and t backing away from difficult or complicated problems-we can be more mindful of what's going on around us and be proactive instead of reactive.
Margaret Heffernan, former CEO of several interactive media companies, blogs for BNET and the Huffington Post. She is the author of The Naked Truth and How She Does It, and lives in New Hampshire and England. Visit her Web site at www.mheffernan.com.