Wine for Businesspeople 100: The Case for Wine communicates the importance of wine kwledge when entertaining in business. The book demonstrates how wine kwledge helps increase sales, strengthen relationships and create business-to-business bonds that are hard to break.
William J. Libby is president of Libby Communications. For more than two decades in business, Bill has studied clients and associates as they successfully used wine to achieve a variety of objectives. He has also observed the wine-challenged fumble wine responsibilities when attempting to entertain prospects and customers, reward employees, recognize achievements and celebrate accomplishments. With his first book in a planned series of books about wine in business, Bill uses real-world case histories to illustrate the do's and don'ts of using wine in business.