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Winning the Customer: Turn Consumers into Fans and Get Them to Spend More by Lou Imbriano (Hardcover, 2011)
Price:
AU $68.92
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30-day returns. Buyer pays for return postage.
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From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing.