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Winning the Customer: Turn Consumers into Fans and Get Them to Spend More by Lou Imbriano (Hardcover, 2011)

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From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing.

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Build Customer Relationships and Win Big Revenue! Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read Winning the Customer and you will win. -Bob Reynolds, President & CEO, Putnam Investments Lou Imbriano rescues the word 'winning' from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying 'no,' it's all there . . . lazy, unmotivated people, this is not for you. . . . -Steve Levy, ESPN SportsCenter anchor Imbriano definitely made his mark in the NFL and now he's an MVP again with his new book, Winning the Customer. Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer. -Michael O'Hara Lynch, Head of Global Sponsorship, Visa At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers. -Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with youRelationship Architecture: how to connect with customers in meaningful ways and create memorable moments The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you'll find Lou's dynamic personal stories drawn right from his years of real-world business experience. He's learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou's inimitable conversational style,Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071775267
eBay Product ID (ePID)
109206339

Product Key Features

Author
Lou Imbriano
Publication Name
Winning the Customer: Turn Consumers Into Fans and Get Them to Spend more
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
236mm
Item Width
163mm
Item Weight
492g

Additional Product Features

Title_Author
Lou Imbriano
Country/Region of Manufacture
United States

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item 1 Winning the Customer: Turn Consumers into Fans and Get Them to Spend More: Reven
AU $68.92
Free postage
item 2 Winning Customer Turn Consumers Into Fans Get Them Sp by Imbriano Lou -Hcover
AU $67.24
+AU $9.98 postage

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Winning the Customer: Turn Consumers into Fans and Get Them to Spend More by Lou Imbriano (Hardcover, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Winning the Customer: Turn Consumers into Fans and Get Them to Spend More: Reven

item 2 Winning Customer Turn Consumers Into Fans Get Them Sp by Imbriano Lou -Hcover

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Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

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