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- DescriptionIt's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Put bluntly-but candidly-the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will t be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. This insightful book makes three points clear: 1. The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. 2. Only four factors lead to business failure/decline/lack of growth/dysfunctionality. Identifying and addressing these plagues is the focus of the war. 3. Customer satisfaction is a curse in disguise. The overwhelming need is to thrill your customers/clients. Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It identifies your company's red flags, and provides a powerful and invative methodology to transition from failure to flourish. It's t too late to turn your company around-go from sucking to soaring!
- Author BiographyMark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. Mark Stevens shook the marketing establishment with his BusinessWeek bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of sales with God Is A Salesman. He is the author of 24 business-related books, including the bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal Business Book of the Year ). Stevens' incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. His firm, MSCO, represents a stellar roster of clients. Through integrated marketing campaigns, MSCO focuses on achieving financial results for its clients instead of awards that serve egos. Stevens possesses an innovative and iconoclastic view of the business world. He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics, from Carl Icahn's latest moves (Fox Business Channel) to Tom Cruise's image (Fox News Channel), to Why Successful Business People Don't Sleep (The New York Times) and how to Be a Better Boss in 2007 (Forbes.com). His wildly successful blog, Unconventional Thinking, is in the top 1 percent of all published blogs (out of 95 million blogs) and was recently named in the top 10 of all marketing blogs. Stevens is regular guest blogger for Brandweek.com and the Digital PR blogger for PR News Online. More about Mark Stevens can be found at www.MSCO.com.
- Author(s)Mark Stevens
- PublisherBenBella Books
- Date of Publication25/08/2011
- SubjectManagement Techniques: Professional
- Place of PublicationDallas
- Country of PublicationUnited States
- ImprintBenBella Books
- Content Noteblack & white illustrations
- Weight199 g
- Width133 mm
- Height203 mm
- Spine18 mm
- Format DetailsTrade paperback (US)
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