The eBay Listing Quality Report

What is the listing quality report?

The Listing Quality Report is a downloadable Excel document that provides you with analysis of your 10 categories with the most live listings,  at listing and category level.

It provides specific actions you can take to optimise your listings and categories, with the aim of improving  your views, impressions and sales. It has been designed with input from the seller community, to make it easy to use and action for eBay businesses.

Why does listing quality matter?

Improving listing quality is one key way to improve your ranking and search impressions. Fully optimised listings generally benefit from greater visibility and can help increase sales.

Who can access this report?

The Listing Quality Report is available to eBay Store subscribers only.

The key benefits

Get actionable recommendations


Google Shopping insights


See how you rank


What's in the report?

Summary Tab: An overview of recommendations at category level.

Google Shopping tab:  An overview of which listings have been rejected by Google Shopping ads, and why.

Category tabs: Listing-level detail of each category and benchmark data to support the recommended actions.

Examples of actions and recommendations

Improve search impressions  Fill in at least 10 recommended item specifics

Improve listing views (clicks)   Add free shipping to 12 of your listings

Improve sales conversion Reduce your handling time to 1 day

How we generate the recommendations

We make our recommendations by comparing your listings, in quality and content, to other listings in this category that perform well throughout the sales funnel on eBay.

It’s then up to you to decide if you wish to adopt any of these recommendations.


The Listing Quality Report is a new tool designed for eBay business sellers. It is constantly evolving and being improved in line with seller feedback.

It currently only covers buy-it-now items and single SKU listings, but watch this space for updates.