Promoted Listings Express

Boost the visibility of your auction-style listings and reach new buyers with access to sponsored placements on eBay.

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings in just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.


Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.

Benefits for sellers

1
Reach the right buyers: Listings promoted with Promoted Listings Express can appear as ads on similar listings' pages which means your item can be seen by more active buyers.
2
Improve your chance of a sale: More visibility means more views, which increases your chances of a sale.
3
Pay one flat fee per item: With simple tiered pricing, you don’t have to worry about how to price your ad.

Getting started

Depending on eligibility, you’ll see an option to promote your listing while creating a new listing or right after listing an item. You may also see an option to promote your listing when editing an item.

Ad report

Tip: You can monitor your listing’s performance from the eBay app by selecting “View ad report” from the item menu of a listing promoted with Promoted Listings Express.

Promoted Listings Express FAQs

Promoted Listings Express lets you promote your listing for an upfront, flat fee . That fee depends on the length of your auction and the category you select when listing your item. You will see the fee clearly when you promote your listing.

Listings promoted with Promoted Listings Express will have access to sponsored placements on listing pages of similar listings. 


Express ad fees will be listed on your Transactions page within the Payments sections in My eBay.


For your listings to be eligible for Promoted Listings Express, they need to meet all of the following criteria:

1. The listing is auction-style

2. The listing category isn’t Vehicles, Real Estate, Travel, or other select categories


For sellers to be eligible for Promoted Listings Express, you need to meet all of the following criteria:

1. Your seller level is Above Standard or Top Rated

2. You have enough account activity

As the fee is for the promotion of the item and not the sale, we don’t reimburse the Promoted Listings Express fee if an item doesn’t sell.

No. Listings which are promoted using Promoted Listings Express are only promoted for the duration of that auction. Even if your listing is set to automatically relist, your listing will not be promoted again. If you’d like to promote your listing again, follow the steps in the “Getting started” section to promote your listing.