Promoted Listings Advanced Customer Feedback

Thank you for participating in the Promoted Listings Advanced beta. This feedback comment form is intended to answer your FAQs and/or gather your inputs on bugs or improvement suggestions.

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In the “Create your ad group” section of the campaign management tool, select “Add listings”.

Once on the “Add listings” screen, you can select eligible listings using filters and item IDs. Once selected, listings can be added to your ad group by clicking “Add” at the bottom right corner of your screen.

Ad groups help you build more effective campaigns by organizing your listings to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.

Note: You can add up to 500 ad groups per campaign.

Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.

Yes. You can easily type or paste your own keywords into the “Add your own” tab of the “Choose your keywords” section using the campaign management tool.

For best results, add at least 10 keywords per unique product type in each ad group.

Exact match allows your listing to appear for search terms that match your keywords character-for-character with slight variations like misspellings, capitalization, and abbreviations.

For example, if one of your keywords is electric shears, your ad may appear for:
         electric shear
         Electric Shears

But your ad will not appear for:
         electric scissors
         red electric shears

Phrase match allows your listings to appear for search terms that include your exact keyword and may include other words before and/or after your keyword. Phrase match is designed to match your ad to search phrases where your keyword retains its original meaning. It will not appear for search phrases that add a word to the middle of your keyword.

For example, if one of your keywords is yellow socks, your ad may appear for:
         large yellow socks
         yellow socks for kids

But your ad will not appear for:
         yellow large socks
         yellow kids sock

You can use up to 1,000 keywords per ad group.

Suggested keywords are available for most listings. These are keywords that we think are relevant and will likely perform well for the listings in your ad group based on past performance.

You can also include your own selection of keywords. When adding your own keywords, keep in mind your item title and the search terms that you think buyers will use to search for your listings.

Monitor your keyword performance by downloading keyword-level reports for each campaign. Remove any low-performing keywords and replace them with new suggested keywords to further optimize your campaign.

To help optimize your campaign, we provide you with a suggested bid and bid range for most keywords. Our suggested bids and bid ranges are based on a number of factors, including past performance, competition, and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.

In the "Set your keyword bids" section of the campaign management tool, you’ll see that, by default, a “Suggested” bid strategy is applied to all keywords in your ad group. If you’d like to apply a single bid of your choosing to all the keywords in your ad group, you can select a “Fixed” bid strategy. You can always edit the bid for any individual listing in the bid field that is provided for each keyword.

Suggested bids and bid ranges can change over time, so we suggest monitoring your campaign performance and making any needed changes to remain competitive.

From your advertising dashboard, find the campaign you’d like to edit in your campaign grid. Then, select “Edit” under the “Actions'' column. You’ll be taken to the campaign’s overview page. Under the “Your ad groups” section, click “Edit” from the “Actions” dropdown next to the ad group you’d like to update.

Select “Manage listings”. From there, you can remove any listings that are currently in your ad group. You can also click “Add listings” to add listings to your ad group. From there, you can select eligible listings using filters and item IDs to add to your ad group.

From your advertising dashboard, find the campaign you’d like to edit in your campaign grid. Then, select “Edit” under the “Actions'' column. You’ll be taken to the campaign’s overview page. Under the “Your ad groups” section, click “Edit” from the “Actions” dropdown next to the ad group you’d like to update.

Navigate to the “Choose your keywords” section of the page. Here, you can add new suggested, custom, or negative keywords. To remove keywords that are already in your ad group, click the “X” to the left of the keyword in the “Set your keyword bids” section.

From your advertising dashboard, find the campaign you’d like to edit in your campaign grid. Then, select “Edit” under the “Actions'' column. You’ll be taken to the campaign’s overview page. Under the “Your ad groups” section, click “Edit” from the “Actions” dropdown next to the ad group you’d like to update.

Navigate to the “Set your keyword bids” section, where you can edit the bids for all your keywords. From the “Your bid” dropdown, select “Suggested” to update all bids to suggested bids, or select “Fixed” to apply or update a single bid for all keywords.


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