We are on a mission to bring affordable guitars to everyday people and cut out the middle-man. That's why we choose to only offer our guitars online. We are committed to giving you the lowest prices and offering an alternative to paying over-the-top prices for guitars… Artist Guitars started because I wanted to sell the best value guitars I could to you. I found it frustrating that improvements I wanted to make to my designs just weren't possible due to the price pressures of working for a wholesaler. When you buy products from a traditional retail outlet they have often been marked-up up to 4 times. The retailer buys from a wholesaler, the wholesaler buys from a brand, and then the brand buys from a factory. We buy direct from the factory, and sell it straight to you over the internet, so you can get the best possible price and value.