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About us

Headstart is a dynamic, Australian owned toy company, designing toys in Australia and selling them around the world, as well as distributing some of today’s hottest toys! Our passion for innovation and obsession for the hottest trends in kids toys has been the foundation of our success! Building great brands is what we are about, constantly developing and representing the hottest new kids products. We are responsible for some of the biggest brands and most popular kids crazes, and we’re pretty proud of our contribution to the Australian Toy Industry! Today, Headstart is the largest Australian owned toy company in terms of retail sales in Australia, according to NPD data. Having built our business on nurturing long term brands Headstart has become the driving force in the Australian toy market and now rapidly expanding on the international scene.

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