READY FOR A BABY? CONCEIVE PLUS® Fertility Lubricant is for use by all couples who have decided to have a baby, and also couples who have been trying to get pregnant for a while. CONCEIVE PLUS® increases the chances of getting pregnant naturally by maintaining sperm motility and sperm viability so that the little swimmers have a better chance of reaching and fertilising the egg. With ions essential for the process of fertilisation, CONCEIVE PLUS® is the right choice when you are ready for a baby! We suggest using both the tube for external application (for him) and the pre-filled applicators for intra-vaginal application 10-15 mins before sexual intercourse.