In 2010 on the beach in Western Australia, with my 3 great surfdogs, I thought it was about time someone created a range of products to celebrate the joy of dogs on the beach - to provide surfdogs everywhere with beautiful surf inspired products that actually worked. Products that respected the integrity of dogs and their owners, that were practical and good looking and not just decorative! Products with attention to detail and design that gives something more than mass produced 'stuff' for dogs. Surfers have great products.. why shouldn't surfdogs??