5 min article
Reserve price policy
A reserve price is a hidden minimum price you can add to auction-style listings. If a listing ends without any bids meeting the reserve price, you're not required to sell the item.

On eBay.com.au, the reserve price option is only available for vehicles listed in the Cars, Motorcycles and Boats categories on eBay Motors.

Frequently Asked Questions

 

Why add a reserve price?  

A reserve price allows you to start your auction at a price that will attract buyers but protects you from having to sell at a price you feel is too low. For example, if you want to get at least $4,000 for a car but you think starting the auction at that price will put off bidders, you can set a lower start price, such as $3,000, then add a reserve price of $4,000 to ensure it doesn't sell for less than that.

What if no bids meet my reserve price?  

"Reserve not met" will appear under the current bid until your item receives a bid that meets or exceeds your reserve price. If your listing ends before your reserve is met, you're not required to sell your item but you can offer it to the highest bidder for the amount of their highest bid using a Second Chance Offer. You can also choose to lower or remove your reserve price even after you've started receiving bids on the item.

Read our full policy

Reserve price policy overview

Note: On eBay.com.au, the reserve price option is only available for vehicles listed in the Cars, Motorcycles and Boats categories on eBay Motors.

A reserve price is a hidden minimum price on auction-style listings – essentially, the lowest price you're willing to accept for your item.

If the listing ends without any bids that meet the reserve price, you aren't required to sell the item.

Why have a reserve price?

A reserve price allows you to set a low starting price to generate interest and bidding, but protects you from having to sell your item at a price that you feel is too low.

For example, if you want to get at least $100 for your item but you're concerned that starting the auction at that price will discourage potential bidders, you can set a reserve price of $100. Then you can set a lower start price, such as $20. "Reserve not met" will appear under the current bid until your item receives a bid of $100 or more. Once bidding meets or exceeds your $100 reserve price, the "reserve not met" label will be removed and the highest bidder will win the item. If bidding has not reached $100 when the listing ends, you're not required to sell your item. If you do decide to sell it, you can offer it to the highest bidder for the amount of their highest bid using Second Chance Offer.

The reserve price is hidden from buyers, but some sellers include it in the item description or tell buyers who contact them and ask what the reserve price is. However, you aren't obliged to reveal the reserve price.

Until the reserve price has been met, the listing shows Reserve not met.

A few things to keep in mind about reserve prices:

  • The reserve price option is only available for auction-style listings.
  • All auction-style listings with a reserve price are subject to a reserve price fee.
  • You can lower or remove your reserve price after you receive bids on the item.

Creating a listing with a reserve price

To add a reserve price when you list an item:

In the listing form:

  1. Under Choose a format and price, select Auction.
  2. Enter your starting price.
  3. Enter your reserve price.

If you don't see the reserve price option:

  1. Next to Choose a format and price, click Add or remove options.
  2. In the window, select Reserve price and click Save.
  3. Enter your starting price.
  4. Enter your reserve price.

Adding a reserve price to an existing listing

You can add a reserve price to an active listing as long as it hasn't received any bids and there are at least 12 hours left in the listing.

To add a reserve price to a listing:

  1. Go to My eBay. You may be asked to sign in.
  2. Click All Selling. Note: If you're a Selling Manager or Selling Manager Pro subscriber, please use the Active view.
  3. In the row for the item you want to change, in the Actions drop-down menu, select Revise.
  4. Under Choose a format and price, enter your reserve price.

Note: If you add a reserve price to your item, you'll be charged a reserve price fee.

Selling Manager and Selling Manager Pro subscribers, use the Active view. In Seller Hub, go to Listings > Active.

If you don't see the reserve price option:

  1. Next to Choose a format and price, click Add or remove options.
  2. In the window, select Reserve price and click Save.
  3. Enter your reserve price.
 
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