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Measure twice. Order Once.

Since the middle of the 19th Century when Singer developed the home sewing machine the art of creating fashion took off. Savvy and fashion-conscious young women everywhere got themselves a Singer and the best fabric available. No longer were they limited to the one-size fits all of their mothers and grandmothers these women began to break free of past constriction. And they did it with flair. How did women everywhere make the transition from dowdy to looking great?

Correct fit!

Armed with tape measures, waists were contoured to the exact personal measurements. Individual differences e.g. large bust and slim hips (or vice versa) were factored into the patterns for that couture look.

The secret ingredient to looking great?

Correct measurement.

No fashionista of the bygone days would contemplate cutting or sewing fabric without intimate knowledge of their vital statistics, as they used to call it.
You too can get that couture look
Stylish women may no longer burn the midnight oil measuring, cutting and sewing on the little treadle. It’s the 21st Century. Our late night are often devoted to trawling the net to create that killer look.

You might be a savvy on-line shopper. Or like me, you had to be brought to internet retail therapy kicking and screaming. Quite honestly I just couldn’t believe how easy and versatile on-line shopping can be. I’m not a regular size and Saturday afternoons had me trolling through the shops trying to get my fit. That was until I discovered the key to on-line shopping.

Back in the good old days when a young lady wanted to create a look with that Wow factor she went to the dressmaker. And first thing she did? That’s right run a tape measure around the key parts of her body for a killer fit.


Yes. Everyone who uses a knife or a scissors in their profession know the axiom: measure twice, cut once.

You can adapt that famous axiom and make your on-line shopping enjoyable and successful. You too can be part of the growing trend.

Fit is the key to looking terrific

Do you know somebody who just looks great no matter what clothes she’s wearing? Put her in daggy jeans or a million dollar costume and she looks terrific. Her secret? Correct fit.

Want to look slimmer?  Don’t we all? There’s nothing wrong with dressing to hide those extra inches. A cardinal sin many girls commit is to order a smaller size simply because she wants to be smaller.

A better plan is to measure yourself. And order your correct size. Correct fit actually flatters the figure and can make you look slimmer. Squeezing into a smaller size simply because you’d like to be that size only draws attention to those extra pounds/kilos/inches/centimeters.

Thinking of dieting? Expecting to lose those extra pounds? Wait until you’ve reached your target weight or go with what you have now.
How to measure
Use a sewing tape measure, a pencil and piece of paper. Once you have completed your measurements store them on your phone for handy shopping. There are three main areas to measure to start with:

Bust: Stand up, back straight. Slip the measure around our back to meet without overlap or tightening across the nipples. Jot down the number.

Waist: The waist is the thinnest part of the body and varies from woman to woman. Again slip the measure around this part of your body, called the soft waist, and jot down the number. Don’t pull it tight.

Hips: Slip the measuring tape around the widest part of your hips. This too varies as we are all unique. Jot down the number.

Other measurements

Leg length. Measure the inside leg. From crotch to ankle bone while standing straight.

Upper arm width: Arms vary. Slip the measure around the widest part of both arms. Just to be sure. Jot down the measure.

Arm length: This isn’t often needed. Measure from shoulder curve to wrist. 

Correct measurements are the key to a good fit
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Correct measurements are the key to a good fit
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