Tips to optimise your item listing, How to sell

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There are a few important things when considering how to list your item. The main areas are of course: -

  1. listing TITLE,
  2. item DESCRIPTION.
  3. Timing

TITLE -

  • Make your listing stand out
  • Phrasing
  • Listing Gallery

Include as many details as possible in your items' title listing, for example, if you are selling a DVD player, include the brand, model no., wether it is multi-functional (what formats it plays) or its zoning. It can also be a good thing to state wether your item is "new", "as new" or even under warranty!

Also, consider how you enter hypenated words eg. hi-fi, hifi or hi fi. Each of these do tend come out with different search results.

Getting your title right is essential! Because the majority of eBayers only search for keywords in the title and not the description.

A listing picture (gallery) can also be a very useful tool to draw as many potential buyers to your item. It may cost a little bit more to include, but it's a small price to pay to attract a larger customer base. (Don't know about you, but if a listing doesn't have a picture, I'm not as interested in seeing what's behind that link).

(It just stands out so much more don't you think?) Plus, a bonus is that your listing is much larger, sort of like how cereal boxes are made rather large to occupy as much space in the supermarket isles as possible.

Make use of the many display options that eBay has available to you. But remember, there is such as thing as over-the-top, you want to entice buyers, not scream at them. So avoid usage of too many exclaimation marks or other symbols such as @,#,~,*. You get the picture.  

DESCRIPTION -

  • What to include
  • Choosing the right layout
  • Helpful additions
  • Useful tips

When thinking about what to include in your item's description I find it is much better to include as many details and possible eg. blurb (marketing mumbo jumbo), technical specifications, dimensions, warranty details, links to the manufacturers website.

It is important to remember that the more information you have, the less your potential buyer has to ask and the more likely they are going to be adding your listing to their watch list.

Several nice big photos from different angles are also a major plus! 

Make use of html codes to jazz up your description. Even changing the font from the standard can often make a difference. But remember, simple and sophisticated is the way to go, don't make it look like you're trying too hard. People don't react very well to DESCRIPTIONS THAT SCREAM AT YOU (note the use of continuous capital letters, a big no-no), or where descriptions are badly formatted (eg. indents left right and centre) or even multi coloured text where each letter is a different colour?!

You should also seriously consider including postage options and prices, as postage often plays a major part in the overall cost of an item. Many customers who don't see postage costs and couldn't be bothered emailing to the sellers (which, at times, I admit, even I am a habitual offender) are already discouraged from buying the item.

TIMING your listing

Thinking about your auction ends is something that most sellers don't really take in account, but can often make a considerable difference nonetheless.

A listing that ends anywhere between 6pm - 10pm means that a majority of people are home from work or school (wherever) and are sitting in front of the computer logged on and ready for a last minute bidding frenzy. (At least that's what we all hope for...)

Also, make sure that your listing is available over at least one weekend!

That's it! GOOD LUCK!

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