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The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Paperback, 2007)

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By Scott Dacko. Author Scott Dacko. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available.

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Product Information

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKey insights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term's knowledge is being put to useBibliography -- articles and books referencedExample entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199286003
eBay Product ID (ePID)
96097797

Product Key Features

Author
Scott Dacko
Publication Name
The Advanced Dictionary of Marketing: Putting Theory to Use
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2007
Type
Textbook
Number of Pages
664 Pages

Dimensions

Item Height
215mm
Item Width
139mm
Item Weight
817g

Additional Product Features

Title_Author
Scott Dacko
Country/Region of Manufacture
United Kingdom

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item 1 The Advanced Dictionary of Marketing Putting Theory to Use By Sc
AU $24.16
+AU $5.49 postage
item 2 The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Engl
AU $106.80
Free postage

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The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Advanced Dictionary of Marketing Putting Theory to Use By Sc

item 2 The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Engl

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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