33 Million People in the Room : How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell (2008, Hardcover)

FT Press

0137154356

9780137154357

70466642

33 Million People in the Room : How to Create, Influence, and Run a Successful Business with Social Networking

Juliette Powell

Hardcover

English

Industrial Management, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce)

2008

Business & Economics, Social Science

200 Pages

9.3in

0.6in

6.2in

13.4 Oz

Hd69.S8p69 2009

Chapter 1The Power of Social Networks 2 Chapter 2Getting On and Getting Started 16 Chapter 3Making Social Networks Work for You 30 Chapter 4The Strength of the Microcelebrity 42 Chapter 5The Need for Authenticity 52 Chapter 6The Feedback Loop 62 Chapter 7Social Capital →Cultural Capital→Financial Capital 74 Chapter 8Virality and Communities: Opportunities in Distribution 86 Chapter 9Crowdsourcing and Cocreating: Opportunities in Production 100 Chapter 10Opening the Channels, Inside and Out: Opportunities in Communication 112 Chapter 11Success Is Where You Find It 122 Glossary 132 Index 142

2009

Trade

2008-046577

658

22

Yes