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A Manager's Guide To PR Projects: A Practical Approach by Patricia J. Parsons (Paperback, 2003)

About this product

About this product

Product Information

This text offers hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for both student edification and presentation to clients. It is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805845471
eBay Product ID (ePID)
96743547

Product Key Features

Author
Patricia J. Parsons
Publication Name
A Manager's Guide to PR Projects: a Practical Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2003
Type
Textbook
Number of Pages
104 Pages

Dimensions

Item Height
279mm
Item Width
216mm
Item Weight
295g

Additional Product Features

Title_Author
Patricia J. Parsons
Country/Region of Manufacture
United States

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