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Arch G. Woodsid Case Studies for Industrial and Business (Hardback) (US IMPORT) - Picture 1 of 1

Case Studies for Industrial and Business Marketing by Arch G. Woodside (Hardcover, 1997)

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Each of the case studies provides an understanding of the culture of a particular firm in a particular industry. All are based on field research studies of actual firms. Author: Arch G. Woodside. Contributor: Arch G. Woodside (Edited by).