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Airline Visual Identity 1945-1975 by M. C. Huhne (Hardcover, 2015)

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Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying. Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colours, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Standard Edition of the successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 contains all of the information and almost all of the images, but in a leaner format and at a more affordable price. In its Premium Edition, the book has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. AUTHOR: Matthias C. Huhne is a Harvard graduate, art collector and author. After ten years of research in airline design and aviation history, leading him to museums and archives around the world, he wrote Airline Visual Identity 1945-1975. His work as a developer of high quality commercial and residential real estate in the U.S., Germany and Canada gave him a keen appreciation of commercial design and historical investigation. Living between Berlin and Vancouver, he founded his own award-wining real estate company in 1996 and started supporting modern art as well as North American native art. He has several new book projects lined up and splits his time between real estate development and writing. SELLING POINTS: . The ultimate sourcebook for the best airline graphic design . Also available in two other editions, 9783981655001 and Premium Edition 9783981655025: an exceptional book that pushes the limits of modern art printing technology 529 colour, 32 b/w

Product Identifiers

Publisher
Callisto Publishers Gmbh
ISBN-13
9783981655018
eBay Product ID (ePID)
216336296

Product Key Features

Author
M. C. Huhne
Publication Name
Airline Visual Identity 1945-1975
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2015
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
310mm
Item Width
234mm
Item Weight
2351g

Additional Product Features

Title_Author
M. C. Huhne
Country/Region of Manufacture
Germany

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Airline Visual Identity 1945-1975 by M. C. Huhne (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ethical Practice in Applied Psychology 1st Edition by Christopher Boyle (English

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