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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An by Trevor Stuart-Hill, Kimberly Tranter, Juston Parker (Paperback, 2008)

About this product

About this product

Product Information

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780131885899
eBay Product ID (ePID)
96567590

Product Key Features

Author
Trevor Stuart-Hill, Kimberly Tranter, Juston Parker
Publication Name
Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
360 Pages

Dimensions

Item Height
235mm
Item Width
179mm
Item Weight
500g

Additional Product Features

Title_Author
Trevor Stuart-Hill, Juston Parker, Kimberly Tranter
Country/Region of Manufacture
United States

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